Social Graph Optimization, sponsored by Meebo and hosted By JWT

With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale?

As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organizations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others.

As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience.

But how? What techniques will work without irritating users and staff trying to scale their efforts to maximize the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea?

Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.

Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i

Panelists:

Sponsored by Meebo.

About Meebo:

Meebo lets users gather their friends on a single buddy list where they can talk and share content in real-time across different IM platforms, communities, and traditional social networks. At meebo.com and with the Meebo Bar, users can keep in touch with friends across dozens of IM platforms, including AIM, Yahoo!, MSN, Google Talk, MySpace IM, Facebook Chat, and more. With over 100 million people sharing over 6 billion messages and 75 million links every month, Meebo is one of the Web's fastest growing social media companies.